About

Who we are starts at the top.

Who we are starts at the top.

Call Us

Meet the hearts and minds behind the scenes at Professional Advisory Resource.

Every client is different. At Professional Advisory Resource, we strive to fully understand the unique needs of every client. Our goal is to implement the applicable strategy with the ideal product to solve the issue at hand. Through long-standing relationships with experienced CPAs and attorneys, we also stay up to date with unique strategies not available from our competitors.

Meet the hearts and minds behind the scenes at Professional Advisory Resource.

Every client is different. At Professional Advisory Resource, we strive to fully understand the unique needs of every client. Our goal is to implement the applicable strategy with the ideal product to solve the issue at hand. Through long-standing relationships with experienced CPAs and attorneys, we also stay up to date with unique strategies not available from our competitors.

Meet the hearts and minds behind the scenes at Professional Advisory Resource.

Every client is different. At Professional Advisory Resource, we strive to fully understand the unique needs of every client. Our goal is to implement the applicable strategy with the ideal product to solve the issue at hand. Through long-standing relationships with experienced CPAs and attorneys, we also stay up to date with unique strategies not available from our competitors.

30 years of service.

That’s three decades of putting clients first.

Honesty

Always tell the truth. It’s good business.

Expertise

Know your business inside and out.

Experience

Years of learning and exploring give clients the best chance at the retirement they deserve.

Community

We’re all in this together.

Strategy

Have a plan to carry you through whatever life throws at you.

Variety

Don’t be afraid to find new paths, try new strategies, or explore new options in pursuit of what’s right.

30 years of service.

That’s three decades of putting clients first.

Honesty

Always tell the truth. It’s good business.

Expertise

Know your business inside and out.

Experience

Years of learning and exploring give clients the best chance at the retirement they deserve.

Community

We’re all in this together.

Strategy

Have a plan to carry you through whatever life throws at you.

Variety

Don’t be afraid to find new paths, try new strategies, or explore new options in pursuit of what’s right.

30 years of service.

That’s three decades of putting clients first.

Honesty

Always tell the truth. It’s good business.

Expertise

Know your business inside and out.

Experience

Years of learning and exploring give clients the best chance at the retirement they deserve.

Community

We’re all in this together.

Strategy

Have a plan to carry you through whatever life throws at you.

Variety

Don’t be afraid to find new paths, try new strategies, or explore new options in pursuit of what’s right.

Who are the faces behind Professional Advisory Resource?

People and what they stand for define a place of work. That’s why we choose the most ethical, talented people we can find, and set them to work on our clients’ behalf. Meet them here.

Call Us

William Cook

President

For 30 years, Bill Cook has put his clients’ needs first, and that’s a principle he continues to live by. He is dedicated to seeking strategies outside of his comfort zone if that’s what’s needed—and to never letting compensation dictate his advice. He is proud of his independence as an adviser.


In his practice, Bill values building a relationship through honesty and practical gestures, things that build friendships with his clients. He knows it’s always better to tell the truth (as opposed to making the sale). That’s the way you build a long-term relationship—and grow your business long term, too. His drive to work hard comes from watching his parents and grandparents; his family has always been a central force in his life. 


Bill graduated from Northern IL University with a B.S. in Marketing in 1982. He also graduated from the John Marshall Law School with his J.D. in 1985. He holds his Life, Accident & Health licenses, and his Series 6, 63, and 65. He is an Accredited Investment Fiduciary (AIF®).


When he’s not at work, Bill enjoys golf, sporting events, and spending time with his family and close friends.

Contact us

Who are the faces behind Professional Advisory Resource?

People and what they stand for define a place of work. That’s why we choose the most ethical, talented people we can find, and set them to work on our clients’ behalf. Meet them here.

William Cook

President

For 30 years, Bill Cook has put his clients’ needs first, and that’s a principle he continues to live by. He is dedicated to seeking strategies outside of his comfort zone if that’s what’s needed—and to never letting compensation dictate his advice. He is proud of his independence as an adviser.


In his practice, Bill values building a relationship through honesty and practical gestures, things that build friendships with his clients. He knows it’s always better to tell the truth (as opposed to making the sale). That’s the way you build a long-term relationship—and grow your business long term, too. His drive to work hard comes from watching his parents and grandparents; his family has always been a central force in his life. 


Bill graduated from Northern IL University with a B.S. in Marketing in 1982. He also graduated from the John Marshall Law School with his J.D. in 1985. He holds his Life, Accident & Health licenses, and his Series 6, 63, and 65. He is an Accredited Investment Fiduciary (AIF®).


When he’s not at work, Bill enjoys golf, sporting events, and spending time with his family and close friends.

Call Us Contact us

Who are the faces behind Professional Advisory Resource?

People and what they stand for define a place of work. That’s why we choose the most ethical, talented people we can find, and set them to work on our clients’ behalf. Meet them here.

Call Us

William Cook

President

For 30 years, Bill Cook has put his clients’ needs first, and that’s a principle he continues to live by. He is dedicated to seeking strategies outside of his comfort zone if that’s what’s needed—and to never letting compensation dictate his advice. He is proud of his independence as an adviser.


In his practice, Bill values building a relationship through honesty and practical gestures, things that build friendships with his clients. He knows it’s always better to tell the truth (as opposed to making the sale). That’s the way you build a long-term relationship—and grow your business long term, too. His drive to work hard comes from watching his parents and grandparents; his family has always been a central force in his life. 


Bill graduated from Northern IL University with a B.S. in Marketing in 1982. He also graduated from the John Marshall Law School with his J.D. in 1985. He holds his Life, Accident & Health licenses, and his Series 6, 63, and 65. He is an Accredited Investment Fiduciary (AIF®).


When he’s not at work, Bill enjoys golf, sporting events, and spending time with his family and close friends.

Contact us
Share by: